‘Win on Sunday, sell on Monday’ is dead… (Opinion)

'Win on Sunday, sell on Monday' is dead... but it doesn't have to be, nor should it be. How much of a role does motorsport play in vehicle sales nowadays? Would we hype up our supercars if it weren't for their motorsport heritage?

I’ve been involved in 2 different, but not entirely exclusive discussions today; one comparing the original NSX with the new, 2016 model, and one about the ‘win on Sunday, sell on Monday’

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